What I have hitherto learned about the perception of new media and especially social networking platforms on the internet is that no one in fact seems to know at the present, if these are useful as public relations tools or not and if time and effort should be invested on the part of public relations.
If you look at the various comments that have appeared on my blog so far, the general meaning concerning new media as public relations tools is unanimous. Whether people feel like it is worth investing in new media and trying to get the most out of it, or they think that new media is just a fad and people will get bored of it quite soon.
In my opinion, the PR industry should be well aware of the new media and should try to keep up to date with the technology. Of course, all the ongoing hype around social networking platforms on the internet could soon be over and media like this could quickly disappear from the World Wide Web. Nevertheless, imagine if new media turns into the primary communications tool in the near future and the public relations industry wouldn’t be prepared. That would mean a catastrophe for the entire industry. Therefore, I think that PR practitioners should be conscious that this thought of mine is within the realms of possibility and therefore have to be as well prepared for the future as possible.
If you look at the various comments that have appeared on my blog so far, the general meaning concerning new media as public relations tools is unanimous. Whether people feel like it is worth investing in new media and trying to get the most out of it, or they think that new media is just a fad and people will get bored of it quite soon.
In my opinion, the PR industry should be well aware of the new media and should try to keep up to date with the technology. Of course, all the ongoing hype around social networking platforms on the internet could soon be over and media like this could quickly disappear from the World Wide Web. Nevertheless, imagine if new media turns into the primary communications tool in the near future and the public relations industry wouldn’t be prepared. That would mean a catastrophe for the entire industry. Therefore, I think that PR practitioners should be conscious that this thought of mine is within the realms of possibility and therefore have to be as well prepared for the future as possible.
1 comment:
I think you are correct, the public relations industry must prepare and train themselves to keep up with technology. My thought is that what if something entirely new comes onto the scene, that blows blogging away. I cant even think of what, but Im sure its coming. If we do not at least keep up to date with what's current, theres no way we would be able to compete with whatever is up and coming. Something that could make the public relations industry suddenly appear very primitive and old fashioned.
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