I have found an interesting article on a PR Blog about the band “Arctic Monkeys”, who successfully used MySpace to promote themselves and a new album.
Click here to read the full article.
This example perfectly shows how to enhance the loyalty of a bands audience by using internet communities.
4 comments:
I personally love the control that I have over "advertising" and promotions on MySpace. I enjoy that I can choose to be friends with causes, bands or organizations that interest me. I believe that those ads are potent as well because I've asked to be apart of them. Unlike mass emails that I subscribe to, the MySpace community is more involved - pictures, blogs, videos - it's not static. Arctic Monkeys and others have got the right idea!
It also helps that the bands in question do not suck. In my opinion it gives bands a chance to be heard and the consumer decides who wins instead of the record label.
Thanks for the link!
I think that promoting one's band on a social networking platform is a great PR opportunity to make oneself heard and known by the public. Through this, you can also narrow your target audience which could guarantee better loyalty of the audience.
However, I am sure that it is going to become a fad and people might soon lose their interest because there will be just too many platforms like these.
@ Krystin and Kevin: Absolutely my opinion. I think, in the virtual world consumers have the feeling that they are not being pushed into something they don’t want. You can decide by yourself who addresses you and you can choose your friends after you have found out about them in their profiles.
Of course, this sounds a little bit like “Big Brother”, but all these individual people or organisations have chosen to publish their details voluntarily.
Nevertheless, one has always to be aware of the fact, that people might not tell the truth on the internet and play along with the web users.
Post a Comment