"Arctic Monkeys" use MySpace as a PR tool

I have found an interesting article on a PR Blog about the band “Arctic Monkeys”, who successfully used MySpace to promote themselves and a new album.

Click here to read the full article.

This example perfectly shows how to enhance the loyalty of a bands audience by using internet communities.

Social Networking and Music

When you hear social network, websites like Facebook, MySpace, SecondLife and many more come to your mind. Social networking sites provide numerous possibilities for an individual: one can find old friends from school again, get to know new people by joining groups and sharing thoughts and ideas with other people in the network.
By using sites like this, it is possible that ones social life becomes much more interesting and intensive than ever.

Being bombarded by invitations of bands on MySpace who want to enhance the loyalty of their audience, I am asking myself, how the music industry could bring out the best of new technologies used as PR tools. Music bands are just one example. In my opinion every organisation, company or individual can try to us virtual networking communities for public relations purposes. One of the opportunities of using these platforms is that target audiences can be addressed in a way that seems to be very close and personal. However, there are as well threats that exist for anyone who is trying to practise PR in the virtual world. For example, how trustworthy can information be that is published in the World Wide Web, since it can be easily manipulated?